Hi! I'm Sara Elsam.

I’m a games journalist and copywriter featured at Eurogamer, The Guardian, BBC, Variety, Rock, Paper, Shotgun, Tabletop Gaming and more. Written pieces of mine have been included in the Rock, Paper, Shotgun's Sunday Papers and Critical Distance.

Gaming Features

From cursed text games to icy juggernauts with hearts of gold, I write about all things weird, wild, and evocative in the world of games.

Eurogamer.net • 17/05/2021

Reap your reward: cursed games illuminate the ghosts of our past

PALE LUNA SMILES WIDE.

Variety • 31/10/2018

Video Game Review: ‘Call of Cthulhu’

Cyanide’s Lovecraftian outing promises an immersive world of cosmic horror and consequences but instead delivers a clunky detective adventure that is both formless and repetitive.

Eurogamer.net • 02/07/2018

Petscop, the internet's favourite haunted video game

Petscop is the internet's most popular haunted video game, and no-one knows yet what it all means, nor what it's all leading to.

Eurogamer.net • 11/06/2018

Wolfenstein 2 and the anatomy of a blockbuster hero

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Games Copywriting & Content

Whether you need Steam page copy, a profitable Kickstarter, or crafty puns, I'm a games copywriting and branding specialist.

Mobile • 21/12/2023

Abyss

Localised in-game UI, lore and mechanics text and penned App Store copy with The Game Marketer for this roguelike mobile game from Chinese studio Titans Entertainment.

Steam • 21/12/2023

The Flower Collectors

Created Steam page copy and game title in collaboration with Future Friends.

Steam • 21/12/2023

The Forgotten City

Wrote copy for the popular time-loop adventure game The Forgotten City with indie games PR agency Future Friends

Dicebreaker • 26/02/2020

10 best tabletop roleplaying games out right now

From the best fantasy tabletop RPG alternatives to Dungeons & Dragons, to the sci-fi worlds of Cyberpunk and Star Wars.

READ MORE GAMING COPYWRITING EXAMPLES

Interviews

I've interviewed plenty of legends in both the gaming and the tabletop realms.

Retro Gamer Magazine • 12/04/2021

The making of Clock Tower: "The most important thing for me was the stillness"

Survival horror has been a mainstay of gaming for decades now; horror and hiding in cupboards go hand-in-hand it seems.

Wyrd Science • 04/02/2021

Phantoms of Oppression

From cursed vampires to systemic racism, Sara Elsam speaks to Banana Chan about the forces at work in Jiangshi: Blood in the Banquet Hall.

Senet Magazine • 04/02/2021

Lord of Creation

An extensive, exclusive interview with Martin Wallace, designer of Brass, Age of Steam and Wildlands, featuring insights into his upcoming games Rocketmen and Bloodstones.

Tabletop Gaming • 29/12/2019

Hello Darkness: horror in Dungeons & Dragons

Chris Perkins reveals the horrors beneath the Curse of Strahd campaign.

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Reviews

Senet Magazine • 03/01/2024

Escape The Dark Sector

A review of grimdark sci-fi dungeon board game Escape the Dark Sector.

Dicebreaker • 09/12/2019

Preview: So far, The King’s Dilemma is a delightfully cruel legacy board game packing tons of roleplaying fun

A breath of fresh heir.

Rock Paper Shotgun • 01/07/2019

What Call Of Cthulhu and The Sinking City could learn from this interactive fiction classic

Tentacles at dawn.

Variety • 22/11/2018

Video Game Review: ‘Fallout 76’

A humdrum Skinner Box set in the end times.