A selection of my work as a games journalist, featuring work from Eurogamer, Rock, Paper, Shotgun, The Guardian, Variety, The Independent, Senet, Dicebreaker, and more.
I'm Sara Elsam. I've spent over a decade writing about, writing for, and building campaigns around games — digital, tabletop, and the weird ones that don't fit neatly into either category. My journalism work appears in Eurogamer, Rock Paper Shotgun, Variety, The Guardian, and the BBC. My marketing work has taken games from wishlist obscurity to publisher meetings, Next Fest features, and influencer campaigns that actually convert.
Whether you're a solo developer trying to articulate what makes your game worth caring about, or a studio that needs someone who can run the whole operation, I can help.
A selection of my work as a games journalist, featuring work from Eurogamer, Rock, Paper, Shotgun, The Guardian, Variety, The Independent, Senet, Dicebreaker, and more.