I'm Sara Elsam. I've spent over a decade writing about, writing for, and building campaigns around games — digital, tabletop, and the weird ones that don't fit neatly into either category. My journalism work appears in Eurogamer, Rock Paper Shotgun, Variety, The Guardian, and the BBC. My marketing work has taken games from wishlist obscurity to publisher meetings, Next Fest features, and influencer campaigns that actually convert.
Whether you're a solo developer trying to articulate what makes your game worth caring about, or a studio that needs someone who can run the whole operation, I can help.
I help game developers like you connect with their audience. My experience working with companies like BBC, Atari, Plarium, and PQube has given me a solid understanding of what it takes to get your game noticed. In contrast, my extensive game writing experience with Eurogamer, Rock, Paper, Shotgun, and Variety has given me keen insight into the game media landscape and what resonates with players. I offer game mock reviews, tailored game marketing strategies, and expert game copywriting designed to achieve your goals. Ready to reach more players? Let's connect.
