Game Copywriting / Sara Elsam — expert copywriting, SEO content, journalism & content strategy

🚀 Game Copywriting Services

Are you looking for a game copywriter who can help you find a voice that resonates with your audience? I offer a comprehensive range of game copywriting services for game developers, including Steam Store page creation, game brand creation and strategy, game scriptwriting, game mock reviews, dialogue design, lore creation and game marketing services. Ready to create a game that resonates? Let's talk.

Let's talk about your game!

💡 Game Copywriting Examples

I've collaborated with industry giants like the BBC, Humble Bundle, Atari, and Plarium, plus the indie developers behind acclaimed titles like The Forgotten City, Exo One, and ScourgeBringer. My passion for games fuels my dedication to helping my clients succeed.

Mobile • 21/12/2023

Abyss

Localised in-game UI, lore and mechanics text and penned App Store copy with The Game Marketer for this roguelike mobile game from Chinese studio Titans Entertainment.

Steam • 21/12/2023

Figment

Wrote Steam page copy for dreamlike adventure puzzler figment with Future Friends.

Steam • 21/12/2023

A Place for the Unwilling

Collaborated with Future Friends on copywriting for the surreal A Place for the Unwilling.

Steam • 21/12/2023

Exo One

Crafted copy and completed extensive review playtesting with publisher Future Friends.

Steam • 21/12/2023

Transmogrify

Ideated Steam page design, wrote copy and consulted on trailer script with The Game Marketer.

Steam • 21/12/2023

The Flower Collectors

Created Steam page copy and game title in collaboration with Future Friends.

Steam • 21/12/2023

ScourgeBringer

Collaborated with Future Friends to create copy for gorgeous fantasy roguelite Scourgebringer

Steam • 21/12/2023

The Forgotten City

Wrote copy for the popular time-loop adventure game The Forgotten City with indie games PR agency Future Friends

Steam • 21/12/2023

Strayed Lights

Ideated and wrote Steam copy and video scripts with French games studio Embers as part of The Game Marketer

Kickstarter • 21/04/2021

Rome & Roll: A roll and write eurogame

Coordinated assets, produced trailer, and wrote all the copy in the hugely successful Kickstarter campaign for the roll-and-write eurogame Rome & Roll with publisher PSC Games.

🔥 Game Copywriting Services

Bringing a game to market requires more than just compelling gameplay; it demands a cohesive and engaging game marketing narrative that resonates with players. Your game needs a voice – a distinct personality that shines through every touchpoint, from the initial announcement to the post-launch community engagement.

From crafting the perfect Steam Store page to developing a comprehensive social media strategy, effective copywriting is essential for capturing attention and building a loyal community. Whether you need help defining your brand voice, scripting a captivating trailer, game mock reviews, or fine-tuning your game's narrative, I can provide the expertise and creative solutions you need to make your game stand out. Let's work together to achieve your marketing and communication goals.

Here are the services I offer:

✅ Steam Store Page branding, copywriting, GIFs, template, screenshots
✅ Branding and game voice guidelines
✅ Trailer scriptwriting, conception and execution
✅ Narrative consultation, editing, and localization

✅ Social Media strategy and content
✅ Kickstarter conceptualisation and copywriting (including graphics)
✅ Advertising creative copy, strategy, and advertising graphics assets
✅ Game Market Research and creative strategy consultation

Let's talk about your game!